The agilis railway company is founded in December 2010. Shortly afterwards agilis trusts in a partnership with ktd. No one can suspect at this point that this partnership will also help agilis to become a benchmark in local public transport.
1st Exterior Design
New trains the country needs.
The name agilis is created in combination with a small bird as a logo. Name and logo are provided by the agency motum. At the same time ktd. develops the branding of the train. At this time still with the working title “Lirex”, later “Coradia Continental”. The idea arose to provide the flank of the train with a corporate pattern, which, composed of many small birds, would result in a large bird.
2. interior design
Urban Living on Rail.
After the release of the exterior view it goes to the interior. Color distributions and materials are selected from catalogues and color plates on infinitely long lists and determined in cooperation with the manufacturer Alstom. The matching textile design is also developed by ktd. and appreciated by the customer.
3. Architectural Design
Lokschuppen becomes business card.
Before even one train rolls, the operating sites must of course be completed. And of course you prefer to work in a modern workshop with a modern agilis look. The 18 metre high bird on the side of the building can also be seen from a distance.
4. information design
Where is the place?
To ensure that the beautiful modern identity is also continued inside the train and later in communication, a separate icon world is developed based on the Transit font in combination with the selected Etelke font and the colours from the Corporate Manual.
5th Exterior Design
The Regioshuttle will be agilised.
agilis expands its network. agilis has been awarded the North Diesel Network. As the name suggests, diesel vehicles are used here. In this case, the Regioshuttle is the appropriate railcar for the capacity utilization and the network. Each vehicle has its own characteristics. An exciting task to transfer the exterior design of the best Coradia Continental and to adapt it to the conditions. We think – the RS1 has never looked so good.
6. communication design
Flirting per introductory campaign.
Under the motto “We inspire your journey” agilis positions itself as the new sympathetic railway in the region. It sees itself as a young, fresh partner and service provider for regional mobility. According to this positioning we have developed sympathetic motifs for the introduction, which show the play with the picture mark, the agilis bird, in a humorous and sympathetic way. Because the product, the vehicles themselves, are not yet finished at this point, we are working with an interior quote from the train that everyone knows: an agilis row of seats. In the studio, an independent look is developed in a relaxed manner, which can be applied to all media (online and offline) and formats.
7. communication design
A lot of service, a lot of motivation.
Rail travel is experiencing an unlikely change – especially as a result of privatisation. Each tender specifies service features that make rail travel increasingly convenient and attractive. In order to communicate these services, we have developed humorous motifs in the agilis look on topics such as fare evasion, power supply for mobile devices, taxi service, lost property office, and much more.
8. communication design
Compact network expansion information.
To expand the network, we create the complete information material, garnished with new network cards, a new seat reservation, the additional services, such as web shop, additional service centers, etc..
9. communication design
And what does that cost?
Passengers are explained savings prices and fare structures in the same way as they learned it best as children: Quite simply with blackboard and chalk, with oldschool information, so to speak.
