is Minute Maid’s catering range. Only selected fruits are pressed into excellent juices under the Minute Maid selection brand.

We produced the elaborate stills with Hendrik Kossmann and designed a deliberately simple label, which places the fruits in the centre of attention and contrasts optimally with the black background to the fruity colour of the product. The result is a beautiful overall picture across all container sizes. We have provided the small fruits with tags and used them for the catering equipment and as a key visual.