Fruits at their best

Minute Maid Selection

is Minute Maid’s catering range. Only selected fruits are pressed into excellent juices under the Minute Maid selection brand.

The Challenge

We produced the elaborate stills with Hendrik Kossmann and designed a deliberately simple label, which places the fruits in the centre of attention and contrasts optimally with the black background to the fruity colour of the product. The result is a beautiful overall picture across all container sizes. We have provided the small fruits with tags and used them for the catering equipment and as a key visual.

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