What does a brandbook for fashion with heart and lady look like?

laura kent from the Klingel Gruppe

is more than a fashion brand. It embodies the positive & active lifestyle of the modern woman over 50. It is the perfect brand for self-confident women who, thanks to their age, are entering an exciting phase of life characterized by great degrees of freedom. What makes it possible for the woman to go her own way …

The Challenge

For Laura Kent’s brandbook, the task was to rearrange the existing design features and give the whole look a “pink” thread. The colour worlds, the use of the logo, the photolook and typical catalogue elements such as disrupters and price labels were defined. Everything designed in such a way that the implementation works online and in print.





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