is positioned as the new sympathetic train in the region under the motto “We inspire your journey! It sees itself as a young, fresh partner and service provider for regional mobility.

In line with this positioning, we have developed sympathetic motifs under the keyword: flirting by introductory campaign – for introduction, which show the game with the picture brand, the agilis bird, in a humorous and sympathetic way. Because the product, the vehicles themselves, are not yet finished at this point, we work with an interior quote from the train that everyone knows: an agilis row of seats. In this way, an independent look is developed in the studio, which can be applied to all media (online and offline) and formats.