Flirting with the Bird becomes a real hit in the agilis campaign

the agilis Railway Company

is positioned as the new sympathetic train in the region under the motto “We inspire your journey! It sees itself as a young, fresh partner and service provider for regional mobility.

The task

In line with this positioning, we have developed sympathetic motifs under the keyword: flirting by introductory campaign – for introduction, which show the game with the picture brand, the agilis bird, in a humorous and sympathetic way. Because the product, the vehicles themselves, are not yet finished at this point, we work with an interior quote from the train that everyone knows: an agilis row of seats. In this way, an independent look is developed in the studio, which can be applied to all media (online and offline) and formats.

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