We lend wings to brands

Kim Kara by KINGEL

want to inspire your imagination: with a new fashion collection that will make your life even more beautiful and easier. Kim Kara has created a line for you that underlines your femininity in a refined way. You’ll find a trendy collection that’s a little sexy at the same time – a fashion that radiates something exciting with its effects.

The task

The Brand Book for KIM KARA by KLINGEL is intended to have a high-quality effect and express a zest for life. The word mark KIM KARA is set from the Guess Sans. This typeface family combines feminine elegance with a certain distinctiveness. The contrast between the puristic typography and the
the playful wing wings creates tension. It looks classic and chic at the same time. We have incorporated these attributes derived from the existing logo into the Brand Book …


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